The new NEX-7 camera benefits from the new CMOS Exmor APS HD sensor with a resolution of 24.3 megapixels, along with the latest version of the Sony BIONZ image processor.

Thanks to this sensor and to the image processor the NEX-7 provides ultra fast shooting response, plus the highest quality image during shooting or video recording. With a ISO of 100-16000, high sensitivity facilitates the indoor shooting or at dusk. The answer is accelerated to trigger a reaction time of just 0.02 seconds – the fastest time of any cameras with interchangeable lenses in the world.

The autofocus, accurate and fast is enhanced by the new Object Tracking, which keeps the focus locked on a particular topic, even when it moves in the frame. The new NEX-7 provides quickly and easily control on the settings with intuitive control TRINAVI.

The two control buttons at the top of the camera are complemented by a control wheel. This facilitates a quick navigation through the various shooting modes, allowing you to custom and adjust the image control of the camera.

The Sony NEX-7 is available at a price of $ 1,199.

When you look at the competitors of the Sony A77, you will notice that they cost between $1,199 and $1,860. (Nikon being the cheapest and Canon the most expensive). At the same time, Sony plans to announce new lenses and accessories, designed for the A77.

The specs of the Sony NEX C3 include an Exmor sensor of 16.2MP, the ability to record HD video at a resolution of 1280×720, a 3 inch LCD screen with 921,000 dots on it and a battery life that was improved. The ISO range of the NEX C3 varies between 200 and 12800 and the shutter speed goes up to 1/4000. Other new specs include new photo effects, a new interface for the menu, detection of the face, HDR functionality which is built-in and 25 AF points.

The Sony A35 specs include the CMOS Exmor sensor of 16MP and the possibility to record video at Full HD quality (1920×1080). The camera’s ISO range varies between 100 and 12800. You can take quick photos, up to 7 per second in burst mode.

The Sony Alpha SLT-A55 digital camera is a 16MP model which comes with many exposure modes, the ability to record videos at Full HD quality (1920×1080), an auto focus system in 15 points which is new and the option to take photos in burst mode, at 10 fps. If you want to take a look at the photos you just made, you can use the LCD display, which swivels and tilts. Sony Alpha SLT-A55 also comes with an EVF (electronic viewfinder), not an optical one, like you see on most DSLR cameras.

The pros of this camera are the very good quality of image, the auto focus which is continuous during movie recording, the image stabilization that is built-in at the sensor level, the LCD that tilts/swivels, the fact that it’s light and small and the performances offered when you compare it with cameras that cost much more. Since the viewfinder is electronic and not optical, you can view photos with its help, as well as videos. You can use both memory sticks from Sony and SD cards to expand the storage capacity. [Learn more]

The Sony Cybershot DSC-TX10 is a digital camera which comes with a 16MP sensor, an optical zoom of 4X on a lens with an angle which is 25mm wide. The LCD screen on the camera is a 3 inch model and there are a number of features which can be used to take better pictures. The Cybershot DSC-TX10 is a camera that is waterproof when taken at 5 meters underwater and it also resists dust or freezing (as long as the temperatures don’t go under –10 Celsius). If you’re feeling brave, you can also test the claim that it can be dropped from 5 ft.

One of the major features is that it can take high speed photos in 3D mode, as well as Full HD video. High speed shooting in a continuous mode is one of the features offered by this camera. The DSC-TX10 also comes with an advanced sensor which can take great photos even when the level of light is low. [Learn more]

After the appearance of large sensor compact cameras, called according to the manufacturer Micro Four Thirds, evil or UCIL, Sony has responded with the NEX series. The A55 and A33 SLT Alpha are the first representative of this series and are distinguished by the sensor resolution.

The SLT letters of the camera name are short for “single lens translucent”. The mirror of the photo sensor, which reflects the image to the focus sensor is now fixed and translucent. It allows through only 70% of the light, the rest being reflected to a focusing sensor. In the case of Alpha A55, the CMOS APS HD sensor has a resolution of 16.2 MP. The A33 smaller brother of A55 has 14.2 MP sensor. The 3 inch display of the cameras can be oriented in any direction, and the electronic eyepiece comes with a resolution of 1 million pixels. The Sony Alpha A55 is equipped with a GPS for geotagging and can shoot with 10 fps, while the A33 is limited to 7 frames per second.

Among other facilities offered by the two hybrid cameras are filming at full HD resolution with AVCHD compression, 3D panoramas, sensor optical stabilization and automatically HDR mode.

The Sony Alpha SLT A33 will be available starting next month at a price of € 700. The A55 SLT Alpha will enter the market in October, at a price of 830 euros.

With a classic look for the current generation of compact cameras, the Cyber-Shot WX5 has a 12.2 megapixel CMOS sensor Exmor R and the ability to record video in 1080i format with AVCHD compression. The WX5 has also a 3 inch sensitive touchscreen.

The background defocus function replaces the lack of a large aperture lens and makes the background more diffuse for a professional effect. This is one of the first Sony Cyber-shot camera able to make 3D images. The Sony WX5 has a sensor that allow you to combine several shots into stereoscopic images.  All you have to do is to select the function and move the camera from one side to another.

The Sony Cyber-shot WX5 will be available from 15 September and will have a price of 320 euros.

The former offers a 3-inch display, a 12.1-megapixel sensor, BIONZ image processor,, an the latest Super HAD CCD while the latter shares the same specs list except for the screen because the T900 has a 3-5 incher on its back. Also, both cameras are perfectly video recording – capable in 720p30 at both 6 and 9Mbps and feature Face Detection movement, Face Detection and Smile Shutter.

Unfortunately Sony released no information on pricing just yet but we’ll keep you posted .

According to the specs list, this 10-megapixel camera comes equipped with a 3.5-inch LCD display, 4x optical zoom Carl Zeiss Vario-Tessar lens, and 4 GB of storage space. Also, it offers a Web browser, WiFi connectivity, Dynamic Range Optimizer, Intelligent Scene Recognition, Face Detection and Smile Shutter.

If you’re interested in purchasing it you should know that the Sony Cyber-shot DSC-G3 WiFi Digicam is already available in stores in black clothing with a $500 price tag.

This new digital camera comes equipped with Carl Zeiss Vario-Tessar 4X optical zoom lens (30 millimeter wide angle view), a HDMI out and a pretty regular 2.7 inch display. The most amazing thing about this digicam is that it features Intelligent Scene Recognition. This means that it can automatically recognize up to five scenes including backlight portrait, backlight, twilight, twilight portrait and twilight using a tripod. In addition to all that the Cyber-shot DSC-W220 offers Optical SteadyShot image stabilization and Sony’s Smile Shutter technology.

Sony DSC-W220 is already available in stores in black, silver, blue and pink color versions for $190.